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Thought Leadership, Thought Pieces, White Paper

Social Shopping

Comments Off 29 August 2011

Not too long ago, shopping used to be a mostly isolated activity, especially online. However, the recent surge of social networks, coupled with the smartphone revolution, is ushering in a new age of consumerism where customer research and real-time purchases are increasingly informed, influenced and socialized by way of social media.

About SocialWork

Social isn’t a channel, medium, skill or content strategy; it’s a behavior. Not a new behavior, but a new way of instantly connecting and collaborating with communities of shared interest. How we connect our clients to this world will define our ability to makes brands more valuable to people and people more valuable to brands.

This real-time environment requires a careful alchemy of insights, creative, conversation and amplification, which is exactly what SocialWork, our global approach to social media, delivers on behalf of the world's leading brands.