The recent emergence of Pinterest onto the online scene may profoundly change the way brands engage with consumers. The website, which, according to Forbes, is now the third most popular social network behind Twitter, is a user-curated service that allows users to “pin” images they like to create their own boards. Easy-to-use and with a [...]

The recent emergence of Pinterest onto the online scene may profoundly change the way brands engage with consumers. The website, which, according to Forbes, is now the third most popular social network behind Twitter, is a user-curated service that allows users to “pin” images they like to create their own boards. Easy-to-use and with a visually pleasing interface that features high-quality photos, Pinterest is becoming more popular each day.

Facebook’s recent introduction of the Timeline functionality for brands represents the single most important shift in how brands will continue to connect and engage with their consumers within the context of social media into the foreseeable future. This guide, prepared by the SocialWork practice of BBDO and Proximity for Digital Lab, outlines, step-by-step, the preparations brands need to make to take full advantage of this new means of expression and engagement on the world’s preeminent social platform.

  In January 2011, Proximity BBDO France was challenged  to describe social media to their clients in a fun and exciting way, while also promoting their own fan page. They decided to tackle this challenge with ‘The Like Box’; a package filled with stickers, door hangers, post-its and a USB key which sent users to [...]