Uber-social network Facebook introduced a major overhaul to the way content is presented across its platform last year: it's an innovation called Timeline. Timeline is a vertically scrolling chronology of events, actions, status updates and milestones. At first, Timeline was only available to individual users, but, as of this month, Timeline is rolling out to companies and brands. This marks the most important new feature set Facebook has presented to brands in recent memory, significantly changing the way that they approach social engagement with their audiences moving forward.

On the digital stage known as the social Web, some theorize that a new augmented version of our ego is emerging. A version that yearns for expression, attention and self-performance on an ongoing basis. And a version that is enhanced by the increasingly transparent, social and public nature of the Internet. The latest groundbreaking thought [...]

Facebook flips the switch on Timeline for Brands on March 30th, giving Brand Pages a makeover that some may not quite be ready for.  With just a month to reimagine Pages since the switch was announced at fMC on Feb. 29, I'm sure many brands haven'...

Since Facebook announced its evolution at F8 back in September the SocialWork team at Proxmity Canada has been studying the impact of this change on how brands maintain relevance to their fans on the world's leading social platform. With last month's f...