Not too long ago, shopping used to be a mostly isolated activity, especially online. However, the rise of social networks and the smartphone revolution are ushering in a new age of consumerism where customer research and real-time purchases are increasingly informed, influenced and socialized by way of social media.
As a result, today’s digitally-connected consumers can tap their social graphs at any time to access the type of product and sales opinions, endorsements and information that mean the most to them: those from real friends, family and unbiased customers everywhere.
This revolution is known as social shopping. And the implications for consumer brands and their marketing leaders in this landscape couldn’t be greater moving forward. This is why two of our digital leaders, David Bear and Mike Szabo (both of Atmosphere Proximity), have authored the latest Digital Lab thought piece, Social Shopping, around this critical movement.
Take a look and find out why the everyday activity of shopping may never be the same again.
