Breaking News, Digital Lab Blog, social media

Breaking News…in 140 Characters or Less

Comments Off 28 July 2011

The news media was once the public’s eyes and ears on the ground, a beacon of information that comforted us in a world of unknown and unpredictability. From Walter Cronkite’s emotional announcement of President Kennedy’s assassination to the television coverage of the 9/11 attacks, in times of crisis we turned to the media for answers [...]

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Uncategorized

Google+: Rethinking the Social Network

Comments Off 14 July 2011

Last week Google unveiled its latest foray into social networking, Google +, in a limited invitation-only release. For a platform that is still in its infancy, it’s already causing quite a commotion, garnering a reported 10 million users, with some heralding it as a future Facebook disrupter. But between Twitter, Facebook, Tumblr, and Foursquare, social network-weary [...]

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Case Studies, Video

Smart_Cin King Motors Video Case Study

Comments Off 01 July 2011

Office: Proximity Germany

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About SocialWork

Social isn’t a channel, medium, skill or content strategy; it’s a behavior. Not a new behavior, but a new way of instantly connecting and collaborating with communities of shared interest. How we connect our clients to this world will define our ability to makes brands more valuable to people and people more valuable to brands.

This real-time environment requires a careful alchemy of insights, creative, conversation and amplification, which is exactly what SocialWork, our global approach to social media, delivers on behalf of the world's leading brands.

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