Some YouTube stars (i.e.: PSY, Songify/Autotune The News) have more views than some of our favorite TV shows. What would it mean for your brand to be able to leverage the amount of viewers these stars have and turn their attention to your original content? Thanks to Maker Studios, you can. Digital production company Maker Studios joined us this week in the Digital Lab, and they discussed their experience teaming up YouTube talent with brands. Specifically, we were joined by Todd Barish, Director of Sales, Courtney Holt, COO, and Kassem G, YouTube comedy sensation and co-founder of Maker Studios.

Smart device penetration in the US is booming; there were 821 million smart devices purchased in 2012 and it is estimated that 1.2 billion smart devices will be purchased in 2013. This is great news for Flipboard, an incredibly visual social reader app that just released its version 2.0 at the end of last month. [...]

Almap BBDO created an ingenious way to convey the speed of the new Audi R8, Audi’s fastest car to date. A tablet ad challenges the user to try to take a picture of the car using the screenshot function in order to catch a glimpse of the new car. The user gets three tries, and is then told to go to his/her photo album to see if they managed to capture the desired image.

  One of the best things about being at BBDO New York is the quality of people and ideas we encounter. You could be getting a drink from the vending machine and find the legendary Greg Hahn a few meters away. The result is, once every few months, someone in your office will do a [...]