Tumblr’s Latest Venture: Virtual Community Journalism

Author:
Twitter: @ChelseaLoPinto

10 February 2012

At first glance, Tumblr’s recently announced hiring of Chris Mohney for their newly created position of editor-in-chief doesn’t sound like a stroke of genius. After all, Tumblr is a blogging platform, not a content creator itself. But Tumblr’s reasoning may just bring their community closer together while giving marketers valuable insights into what makes Tumblr users tick.

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The Highlights of CES 2012

Author:
Twitter: @Mark Himmelsbach

18 January 2012

Although the Consumer Electronics Show (CES) is now over, having wrapped up less than a week ago, many of the key themes, products and services highlighted during the show will leave indelible impressions in the minds of the 160,000 plus attendees for the months ahead. So what were the key themes of this year's CES and what do they bode for the advertising and content industries in the near future? Here's my take on it:

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Digital Lab CES 2012 Coverage!

Author:
Twitter: @edtwit
VP, Associate Director Business Planning & Digital Strategy
BBDO New York

08 January 2012

This week marks one of the most exciting periods of the year for the technology industry everywhere as 2012’s Consumer Electronics Show gets underway in Las Vegas. What used to be a gathering dedicated merely to what it was named after – electronics – has blossomed over the decades into a full-fledged global summit celebrating everything related to the convergence of advance consumer hardware, lifestyle based software and content from all corners of industry. An estimated 2,700 exhibitors and 150,000 attendees are expected to descend on this year’s event.

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